Off-Page SEO Made Simple For The Everyday Blogger

Here is another technical term that is sure to tickle the fancy of any novice blogger learning the ropes of SEO. Off-Page SEO is simply a technique employed to increase your ranking that is basically done outside your website. This does not necessarily mean that things that take place are outside your control, but merely things that are performed outside your website that influence your ranking. 


Domain Age is by far the simplest off-page term to understand. Literally, this means how long your website is been up. Generally, long existing websites are regarded by search engines as an authority compared with similar newly built sites. Your website age could easily be determined by visiting your webhost. In this regard, it is important that you keep your domain name registered. Failure to keep your website actively registered may cause a reset in its age.


Backlinks are like tiny votes that help your website rank higher in searches. The general rule is that more links means your website is considered an authority by search crawlers. However, the number of links is not the only factor that affects your rankings. A great part of this also comes from where these backlinks are generated.

Article submissions for example have long been a popular way of creating hundreds of backlinks. Coupled with an article rewriter and submitter, creating hundreds of links is a cinch. But Google has wizened up to this practice and has changed its focus on quality writing. This is why backlinks generated from guest postings for example are considered more valuable to links generated from article submissions. Getting dozens backlinks from a Page Rank 0 site for example is nothing compared to a couple of backlinks from a website with a higher Page Rank.
  1. Article submissions
  2. Guest Posting
  3. Directory submission
  4. Social Bookmarking
  5. Blog commenting
  6. Forum posting

You’ve probably heard of Page Rank which is simply how Google ranks websites according to their authority or relevance. The scale starts at zero and with the highest rated websites at ten. Traditionally, websites with higher page ranks are displayed more prominently. It is possible for websites with a lesser PR to figure higher in searches beating out its higher PR counterparts. But when almost similar websites are compared, those with a higher Page Ranking beat these hands down.


Having your website listed at directory listing sites could give you an instant boost in search engine rankings. There are a lot directory services available but having your website submitted and listed in these offers you the best strategy. Just like having backlinks from high PR websites, getting one way links from these directories also boost your rankings.

Michael Scottsdale is a professional writer and currently works as a consultant for online businesses. When he’s not writing for Intermedia’s MicrosoftOffice 365, he could be found blogging about simple tips on how people could take advantage of the Internet numerous business opportunities.