Knowledge Graph: The First Step to Better Searches

Google, the only search engine that merited a place in Webster's dictionary, has done it again!
Discovering something no longer means going to the library to search for answers. Instead, you open Google, type a query, and browse through the results to find the best information, but it doesn't end there. Now, there's a new feature that makes searching more convenient for us browsers, widely recognised as the Knowledge Graph. It is the visual representation of the results most relevant to what you were searching for, and is much more interactive and informative than previous search results.

It's basically premised from the idea that “queries” are more than just keywords or phrases, but are entities with relationships to one another. This is what cybergeeks like to call strings.


Its appearance is non-invasive, given that it only shows a window or box riddled with practical info about an entity. These include people, places, landmarks, geographical features, world-renowned brands, sports teams, films, musicians, art works, and so on.


What's great about this is that it understands you. When you type a query, it understands what you are looking or searching for. It does more than just match keywords to results, but analyses relationships between similar keywords.

For instance, if you type “J.R.R. Tolkien” into the search box, you won't only find details about John Ronald Reuel Tolkien, but you'll also be shown links to some of his works, like The Lord of the Rings and The Silmarillion. You'll also see C.S. Lewis, Peter Jackson, and J.K. Rowling as entities that People also search for.

The Knowledge Graph is certainly something that makes our online searching experience more convenient. We should definitely watch out for more features like this. In the meantime, blow your mind with more detailed info about the KG by visiting this page Google Knowledge Graph: What Is It and What Are Its Functions? Don't forget to let us know what you think!  



Jonny Lis is an SEO Specialist for Smart Traffic, a private company providing SEO services in the UK and internationally. He oversees and reports on the technical processes for Smart Traffic’s 300+ campaigns.