If you are running a digital marketing campaign, you will have to pay attention to so many things. Companies have to answer important questions before they could even start their campaign, and one of the important questions is if they should rely on Infographics or not. If you ask an expert, they will say that though the absence of Infographics will not kill your digital marketing, it makes sense to invest in a few good Infographics to add a touch of elegance to your marketing campaign.
MORE ABOUT INFOGRAPHICS
Many people have heard about Infographics but they still do not know much about it. In simple words, Infographics is all about creating images that could convey your message without relying heavily on text. Using these types of images for different purposes is not a new strategy, but the idea has gained some positive reputation in recent years. Now, it is easy to upload and download these images, and they are so visually appealing that it becomes easier to convey your message. With these images, you can organize your data in a way that they offer clear information to the viewer. They may also use some text to make it easier to understand those Infographics.
Most of the Infographics start in a narrative form – they have the title at the top and then offer more information and facts as the reader goes down. However, it is not unusual to find Infographics where they have a title, but the information is basically littered around the infographic – it still makes it easy to understand the information.
HOW TO FIND AND CREATE INFOGRAPHICS
Infographics are everywhere – you can find them on blogs, social media and other websites. You can also find some directories with infographics, as well as social media sites, like Infogr.am, which are completed dedicated to infographics. It is quite easy to create simple infographics on your own – just open your image editor on your PC and use your creative side to come with something interesting for the viewers. You can also use several online tools, including Infogr.am, Easel.ly, Piktochart, Creately, and more.
THE IMPORTANCE OF USING INFOGRAPHICS
You should consider using Infographics in your digital marketing because they can make a detailed point with utmost ease. The only thing is that the readers need to view the infographic from top to bottom to get the idea. It is just like videos – you do not get the basic idea unless you watch a video from start to finish.
The thing you need to understand is that as an infographic is basically a combination of images and text created artistically to make it easy for the viewer to understand the topic, it is important that every viewer check it in full – from top to bottom, from start to finish. Due to the use of these pictures and informative images, it becomes a lot easier to present raw data in a way that is easy to comprehend.
You can also make your marketing campaign even effective by making use of different marketing mediums, and using infographics is one of the better options. Interestingly, you do not need to add a promotional touch to your infographics – you can simply create a few to educate your potential customers and they will still work in your favour. This will have a positive impact on your sales.
It is quite important to point out that infographics are nothing but a combination of images and text. It means the file size is often quite small, which makes it possible to spread it all around the internet – you can share them on social media, place links on the internet and send by email.
And the biggest reason why you should use infographics is that they are extremely easy to understand – sometimes a user can get your point in one glance at your infographic. Provided that you have designed your infographic with care, it will ask for little thought to comprehend your basic idea. Unlike videos, the user does not have to waste their precious time to watch it – the infographics will quickly grab your visitor's attention and convey your message in seconds.
ABOUT THE AUTHOR
The guest post is written by Sonia Jackson from Homework-desk.com
